S.M.A.C.K #3: Why It’s Important to Keep Producing Content and How to Do It

What is up GENS!

The topic of this kickstarter is near and dear to a recent blog post I’ve written. This one deals with the importance of producing frequent and consistent content (i.e. why I’m writing every day). We’ve all watched a viral video or two but here’s the thing - we don’t keep watching to see what other videos are produced because it’s not consistent enough. People swear by quality over quantity but when it comes to content - you need both! It’s not a one or the other situation.

Before you panic, I get that you’re one person and you’re busy. Especially if you’re a solopreneur there’s only so many things you can do in a day. If you’re a side hustler like me, you’d probably rather do some sales work before working out any social strategy. But guess what? It’s what gives you a bigger online presence! So instead of complaining, let’s lay down some quick and easy steps:

1) Be Prolific in Documenting the Experience/Journey 
Update minimum daily to keep people engaged, otherwise, you will stop being relevant. You have to keep people’s attentions to stay in the game. How do you produce constant content even when nothing’s happening? Document the journey, showcase old work - just keep things content. People love a good throwback and people also love a good story so if you document that your business is slow today - what will you do to change that? Maybe that resonates with people going through the same struggles.

2) No Time? No Problem. Create. Schedule. Repurpose. 
Create your content ahead of time. There is software out there specifically dedicated to scheduling social media posts on different platforms (I personally use Hootsuite). Aside from Snapchat and other real-time services, you’ve really got no reason you can’t do social. Start doing Social Media Mondays and create all of your content ahead of time for the week. Use Snapchat and Instagram stories to document your daily hustles or rants. In addition, the great thing about content is that it can be repurposed. You’re great idea for a YouTube video can be used for so many different things. For example, 

One blog post =
1-2 YouTube videos
1-2 Facebook videos
1-3 infographics
3-4 pulled quotes
1-6 Twitter posts

3) Outsource some Content
Also, don’t be afraid to outsource your content creation. You too have only 24 hours in the day. Optimize your strengths and get what you’re not strong on elsewhere. People become very successful not only by showcasing original content but by curating really good content. DJs do well spinning other people’s content and adding a cool twist to it or simply do well by the way they do selection in the content they put out. The possibilities are limitless for you.

4) Optimize Analytics
Just like scheduling software, there is a lot of software out there dedicated to analyzing traction, numbers, and engagement on all of your social platforms so you know what times of the day work best, what kinds of posts work best and what content is driving people back to your site. A combination of Hootsuite, Shopify (as my website is on the Shopify platform) and Google Analytics is what I personally use but you can use a combination of whatever you like to see what works best for you.

5) Great artists steal.
No, I’m not telling you to plagiarize or steal content. However, you should look at what your competitors are doing and at least be do the same OR and more importantly, do it better than they do. Make a chart of what they are posting, how many times they are posting and what they’re doing with their platforms. There are even platforms to track what your competitors are doing. Something I’ve used recently is fanpagekarma.com

Inspired yet? I know this is a lot of info to digest but it’s all relevant and you don’t need to act on everything all at once. It’s all about small steps to really change the way you do content. Happy hustling GENS!

- Carine


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